Proposal Summary with key suggestions:
Alphaday builds crypto experience dashboards for enthusiasts, developers, and projects. Users can drag and drop from hundreds of services, news and social feeds, charts, and dapp functionality to create their daily workflows inside a single dashboard. This eliminates the need to have multiple browser tabs open to get different bits of information. Ie. imagine having token prices, gas prices, twitter feed, latest news headlines, TVL data across all blockchains, staking APY, as per token and its corresponding blockchain, DeFi ecosystems accessible to stakers, and any other information any user could possibly want all within one single dashboard.
Background about the proposal or relevant entity linked to the proposal (if applicable):
I’ve been involved in the Ethereum space since early 2016 and joined Kyber Network in 2017 as Head of Ecosystem Growth before quitting to start Alphaday full-time in 2021. Previously I worked at Thomson Reuters for a decade building financial products that rivaled the Bloomberg Terminal. I am currently also a Venture Partner at IOSG.VC
My co-founder Felipe has also been involved in Ethereum since 2016 and was a Developer Advocate at Pegasys and Consensys before quitting to work full time on Alphaday.
Alphaday’s third co-founder is DeFiDude who used to be a community manager at both Aave and Kyber Network before co-founding Alphaday.
https://www.linkedin.com/in/denizomer/
https://www.linkedin.com/in/faraggi/
Who will the proposal benefit? Expected impact and value for the Stader community;
Crypto has exploded in popularity over the last 4-5 years and there is so much going on that it’s almost impossible to keep up with everything. Our user research showed that users are overwhelmed with information and spend a lot of time jumping from one news source to another, from one social site to another, and usually have dozens of tabs open to stay up to date with everything happening in a community.
Having all this information in one place allows Stader stakeholders (ie. users, developers, investors) to easily stay up to date on Stader ecosystem updates, see the latest news and developments, do research and stay engaged. In general users who can track their favourite projects more easily stay more engaged with the project which in turn supports user retention.
Are there any underlying risks?
None that can fundamentally be of detriment to Stader, its users, and its community.
Other details, including any analysis, that corroborate the key suggestions:
We would like to create a Stader ecosystem dashboard that aggregates the following information into a single community dashboard:
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The latest Stader official announcements and blog post content.
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A feed of all news mentions of Stader from coindesk, cointelegraph and 20+ other news sources aggregated from across the internet.
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A calendar containing all Stader events including Stader Governance votes, meetups, hackathons with Stader bounties, AMAs.
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Podcast feed containing the latest appearances and interviews given by Stader team members.
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Youtube stream containing educational Stader content.
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Integration with Stader Governance Forum to show the latest and trending discussion topics
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Discord & Telegram Integration to show a feed of latest discussions
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FAQ’s, Litepaper, SD tokenomics information.
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Stader metrics including Total and individual token (e.g. HBARX, MATICX) TVL, number of Unique stakers, and other metrics pulled in from Dune Analytics.
Expected effort / resources needed from the StaderLabs team and/or the community (if applicable):
We should be able to build and deploy the above dashboard within 2 months so if this grant is approved we want to launch the Stader dashboard by February 2023.
Funding:
1,000 USDC upfront costs for development including integrating the discussion forums, blog post, social feed, jobs listing, TVL and other on-chain metrics.
100 USDC per month for 12 months for maintenance including having an Alphaday content analyst quality-checking the dashboard every day and ensuring the Calendar widget is up-to-date with latest Stader events, all news mentions across the internet are captured by the dashboard, any updates not automatically captured by the Alphaday aggregator engine is manually added to the board, and other maintenance tasks.
Total Budget: 2,200 USDC
Metrics/KPIs to track results.
Once we’ve created a Stader dashboard, we will promote this across the Stader community and start collecting feedback so that we can keep iterating and improving our dashboard. For us success is if a large number of Stader stakeholders come to the dashboard to stay up to date with everything happening within Stader and then use the available data as jumping off points into the various parts of the Stader ecosystem. Ie. SD holders using the board to find trending governance topics to participate in, devs using the resource library to dive deeper into the technical documents, and newcomers listening to the latest podcasts.
In terms of concrete numbers, considering Stader has 78K twitter followers and using this as a very crude proxy for community size, we would consider it a success if we could serve at least 1% of them on a monthly basis (780 MAU).
The grant work will result in a dashboard dedicated to serving the Stader community by aggregating all relevant information aboutStader including media communities, on-chain metrics, Stader academy, Stader (SD) tokenomics into one place. Our desired outcome is to provide a new end-point for community engagement and to bolster Stader’s outreach.